Hyejin Jeon is a Ph.D. candidate with a focus on the diffusion of social concepts in society. Her research explores how certain ideas and beliefs spread, transform, and are accepted/defied by social members, as well as the actors and events that influence this process. With a background in sociology and computational methodology, Hyejin uses a multidisciplinary approach to understand the complex mechanisms of social change. Her recent research has focused on two main areas. The first is an analysis of the portrayal of sexual violence in media, with the goal of identifying gender-biased perspectives on sexual violence in Korean society. The second is a tracking of the changing discourse surrounding 'feminism' in Korean society over time, to better understand how certain concepts are socially perceived and accepted.

Before beginning her Ph.D. studies at UMD, Hyejin worked as a Visiting Researcher at the Korea Local Information Research & Development Institute(KLID) and the Korean Women's Development Institute(KWDI).

Areas of Interest

  • Social Stratification
  • Social Changes
  • Gender Media and Culture
  • Mix-method Approach, Computational Methodology


  • BA/MA
    Sociology, Yonsei University, Seoul, South Korea
  • MA
    Sociology, University of Maryalnd, College Park, USA
Hyejin Jeon picture
1114 Parren J. Mitchell Art-Sociology Bldg
Department of Sociology
hjeon123 [at] umd.edu
Office Hours
by appointment